Made O'Meter
Discover where a brand or product originates
McEnnedy American Way is a private label brand specifically created for the German supermarket chain Lidl to market North American-style food products. Despite the heavy 'American Way' branding and imagery, the brand is European in origin and the products are typically manufactured within the European Union to serve Lidl's extensive retail network.
The brand offers a variety of products ranging from snacks like popcorn and cookies to ready-meals like the Texas Style Pulled Pork shown here. It is exclusively owned and distributed by the Schwarz Group through their Lidl retail stores globally. The production of meat products under this label often takes place in countries like Germany, Poland, or France, utilizing local supply chains while adhering to American-inspired flavor profiles.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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