McEnnedy American Way Mini Muffins

McEnnedy American Way is a private-label brand created by the German discount supermarket chain Lidl. Despite its American-themed branding—including the colors of the US flag and the name 'American Way'—it is an European brand designed to market 'American-style' snacks and foods to international markets.

The products are typically manufactured in various European countries where Lidl operates production partnerships, primarily in Germany and neighboring EU countries, rather than in the United States. The brand remains under the ultimate ownership of the Schwarz Group, a retail powerhouse based in Neckarsulm, Germany, which manages both the Lidl and Kaufland supermarket chains.