Eat Natural fruit and nut bar

Eat Natural is a prominent UK-based brand known for its range of fruit and nut bars, granola, and muesli. Founded in 1997 by Praveen Vijh and Preet Grewal, the company started with a simple philosophy of making delicious snacks using high-quality ingredients with minimal processing. The brand's products are largely characterized by their transparent packaging, which showcases the whole nuts and dried fruits used in their recipes.

In early 2021, the brand was acquired by Ferrero, the Italian confectionery giant. Despite this acquisition, Eat Natural continues to place a heavy emphasis on its traditional manufacturing roots in Halstead, Essex, in the United Kingdom. This local production facility ensures that the brand maintains the 'small-batch' feel and quality standards that have been a hallmark of the company since its inception while benefiting from the global distribution network of its parent company.