Adriano Goldschmied (AG Jeans)

AG Jeans, also known as Adriano Goldschmied, is a premium denim brand that emerged from the vibrant Los Angeles fashion scene. Launched in coastal California, the brand quickly established a reputation for its high-quality fabrics, sophisticated fits, and 'lived-in' washes that mimic authentic vintage wear.

While the brand bears the name of the legendary Italian 'Godfather of Denim,' Adriano Goldschmied, he co-founded the line with denim industry heavyweight Yul Ku. Over time, the ownership structure transitioned fully to the Ku family, particularly through their manufacturing powerhouse, Koos Manufacturing. Today, the brand remains a staple in luxury fashion, maintaining a vertically integrated model that oversees design and production largely within North America.