The Warehouse Retail Services

The Warehouse, often referred to as 'The Red Sheds,' is New Zealand's largest and most iconic discount department store retailer. Founded in 1982 by Sir Stephen Tindall, it revolutionized the New Zealand retail market by offering a wide-variety of products ranging from clothing and entertainment to groceries and household goods at competitive prices.

While the brand is quintessentially New Zealander in its origin and corporate identity, the products sold within the stores are sourced from a vast global supply chain. Many of its private label brands, such as Active Intent and Living & Co, are manufactured in multiple countries across Asia, including China, Vietnam, and India, to maintain affordability for the local consumer base.

The brand is owned and operated by The Warehouse Group, a publicly listed company on the New Zealand Stock Exchange (NZX). Despite shifts in the retail landscape and the rise of digital commerce, it remains a dominant local entity headquartered in Auckland, maintaining its status as a locally grown and controlled retail powerhouse.