Bregott butter & rapeseed oil spread

The History and Origin of Bregott

Bregott is an iconic Swedish butter-based spread that was first launched in 1969. It was developed by the Swedish dairy industry as a spreadable alternative to traditional butter, combining dairy fat (cream) with rapeseed oil to ensure it remains soft even when taken straight from the refrigerator. Since its inception, it has become a staple in Swedish households and is celebrated for its simple, natural ingredients.

Manufacturing and Brand Ownership

The product is manufactured in Sweden, primarily at Arla Foods' dairy facility in Götene. Bregott is owned by Arla Foods, a major international dairy cooperative. While Arla is a multinational entity owned by dairy farmers across Northern Europe, the Bregott brand itself is deeply rooted in Swedish dairy heritage and remains one of the most recognizable consumer brands in the country. The brand's identity is famously associated with the 'Bregottfabriken' (The Bregott Factory) advertising campaign, which features cows in natural pasture settings.