Velo Ruby Berry

Velo Ruby Berry is a tobacco-free nicotine pouch product designed for adult consumers. The brand was originally established under the name EPOK in Sweden and later transitioned to Lyft before being harmonized globally as Velo. This specific product offers a berry-forward flavour profile and is part of the growing category of oral nicotine products.

The Velo brand is owned and manufactured by British American Tobacco (BAT). While the brand's heritage is rooted in Swedish snus technology, production now takes place in several locations to serve global markets, including facilities in Hungary and Denmark for the European market. As a subsidiary of BAT, Velo represents the company's strategic shift toward 'New Category' products aimed at providing alternatives to traditional smoking.