Indomie Instant Noodles

Indomie is a global icon in the instant noodle market, originally launched in Indonesia in 1972. The brand revolutionized the fast-food landscape in Southeast Asia with its signature Mi Goreng (fried noodle) flavor, which is inspired by the traditional Indonesian dish. Over the decades, it has become one of the most widely distributed noodle brands in the world, maintaining a dominant market share in Indonesia, Nigeria, and several Middle Eastern countries.

While the brand is rooted in Indonesia, its manufacturing footprint is truly global to meet international demand. Significant production facilities are located in Indonesia, Nigeria (where it is a staple household name), Egypt, Turkey, Saudi Arabia, and Malaysia. This decentralized manufacturing strategy allows the brand to cater to specific regional tastes while maintaining the quality standards established by its parent company.

Indomie is owned by Indofood, one of the world's largest instant noodle manufacturers. Indofood itself is a subsidiary of the Salim Group, an Indonesian conglomerate. Through strategic partnerships like Dufil Prima Foods in Africa, the brand has successfully integrated into local economies far beyond its original borders, securing its status as a global leader in the convenience food sector for 2026 and beyond.