Ecostore Dishwashing Liquid

Ecostore is a leading New Zealand brand specializing in eco-friendly household and personal care products. Founded in 1993 with a commitment to health and environmental safety, the brand has become a staple for consumers seeking plant-based, cruelty-free, and sustainable alternatives to traditional chemical-heavy cleaners.

While the brand has expanded its presence internationally, it remains deeply rooted in New Zealand. The majority of its production continues to take place in its carbon-neutral certified factory in Auckland, ensuring strict quality control and adherence to its environmental ethics. The brand emphasizes transparency in labeling and the use of naturally derived ingredients across its entire catalog.

In terms of ownership, Ecostore transitioned from its founders to the Rands family and eventually was acquired by the New Zealand-based Peterson family through their investment vehicles. Today, it remains under the ultimate ownership of a New Zealand-based entity, maintaining its heritage as a locally owned and operated business focused on global sustainability.