Jimmy Jacks Steakhouse

Jimmy Jacks Rib Shack and Steakhouse is a well-known casual dining establishment founded in New Zealand. The brand is positioned as a family-friendly American-style eatery, specializing in ribs, steaks, and craft beverages. Since its inception, primarily serving customers in regional hubs like Napier and Whangarei, Jimmy Jacks has established a reputation for its rustic atmosphere and hearty portions.

Ownership of the brand remains within the New Zealand market, typically operating under a franchise or local business model. The brand's origin is rooted in the pursuit of bringing authentic American BBQ and steakhouse experiences to the Hawke's Bay region and beyond. As a localized hospitality brand, its operations and supply chain are deeply integrated into the New Zealand food service industry, utilizing domestic produce for its signature dishes.