Sal's Authentic New York Pizza

Sal's Authentic New York Pizza is a premium pizza chain that brings the traditional flavors of a New York City pizzeria to the international market. The brand pride itself on using authentic ingredients, including 100% Wisconsin skim milk mozzarella and dough made from New York milled flour, following a secret recipe developed by the original Sal in 1970.

Since opening its first retail location in Auckland in 2009, Sal's has expanded significantly across New Zealand. While the brand is local to the New Zealand market in its operations, it maintains a strict adherence to American culinary standards to ensure the 'New York' experience is preserved. The business operates primarily through a franchise model under local ownership.

As of 2024 and looking toward 2026, the brand remains under the stewardship of its founding New Zealand-based group. It is a privately held entity that continues to dominate the high-end pizza segment in its region, focusing on artisanal quality and geographical expansion within Oceania.