Fraser Country Furniture

Fraser Country is a private label brand primarily associated with home and office furniture, specializing in items like desks, shelving units, bed frames, and outdoor sets. The brand focuses on providing affordable, ready-to-assemble furniture solutions for budget-conscious consumers through major e-commerce platforms. While the brand's primary market presence is in the Oceania region, the manufacturing of its products typically takes place in China and other Southeast Asian manufacturing hubs to maintain competitive pricing.

The brand is a proprietary label of Mighty Ape, a prominent online retailer based in New Zealand. Ownership of Fraser Country underwent a significant change when Mighty Ape was acquired by the Australian e-commerce giant Kogan.com. This acquisition means that while Fraser Country originated as a New Zealand retail brand, it is now ultimately managed and owned by an Australian public company listed on the ASX. The brand continues to be a staple in the distributor's inventory, catering to the home decor and office outfitting sectors.