Croky Paprika potato chips

Croky is a legendary Belgian snack brand that has been a staple in the Benelux market since its inception in 1966. Known for its distinct crunch and bold seasonings, the brand was originally founded by the Huyghe family in West Flanders, Belgium. The brand name was inspired by the family's pet parrot, 'Croky'.

Production primarily takes place at the Croky factory in Moeskroen (Mouscron), Belgium, which enables the company to maintain strict quality control and a fresh supply chain for its core European markets. The brand has remained fiercely independent and locally focused throughout its history.

Today, Croky is owned by Roger & Roger, a family-owned Belgian company that acquired the brand in 2004. This ownership has allowed Croky to preserve its Belgian heritage while continuing to innovate with new flavors and sustainable production methods. Unlike many global snack brands, it remains under private Belgian ownership, ensuring its identity remains closely tied to its regional roots.