Coin Master mobile game

Coin Master is a highly popular casual mobile game that combines slot machine mechanics with city-building and social strategy elements. Developed by the Israeli studio Moon Active, the game has become a massive global success, consistently ranking among the top-grossing apps on both iOS and Android platforms worldwide. Unlike traditional physical products, its 'manufacturing' takes place through software development and server maintenance primarily managed out of Tel Aviv.

The game's identity is deeply rooted in its Israeli heritage, as Moon Active was founded in 2011 in Tel Aviv. Over the years, the brand has expanded its global footprint with international offices to support its massive player base, but the core creative and strategic direction remains centered in Israel. As of 2024 and beyond, the brand remains under the private ownership of its original founding company, maintaining its status as one of the most successful independent mobile gaming entities in the Mediterranean tech hub.