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Simple Truth is a prominent private-label brand launched by The Kroger Co. in 2012 to provide consumers with accessible organic and natural food options. This specific product, an organic vegetable broth, is part of a line designed to meet USDA Organic standards, featuring non-GMO ingredients and avoiding artificial preservatives. Simple Truth products are a cornerstone of Kroger’s natural foods strategy and have become one of the largest natural food brands in the United States.
The manufacturing of Simple Truth products primarily occurs within the United States, utilizing a vast network of co-packers and suppliers that adhere to the brand's organic and quality specifications. As a private label, the production is managed through Kroger's supply chain partnerships to ensure consistency and value across their retail divisions.
The Kroger Co., headquartered in Cincinnati, Ohio, is the ultimate owner of the Simple Truth brand. Kroger is one of the world's largest food retailers, operating thousands of supermarkets and multi-department stores under various local banner names. The brand is distributed exclusively through Kroger's family of stores, including Ralphs, Dillons, Smith's, King Soopers, Fry's, QFC, City Market, Owen's, Jay C, Pay-Less, Baker's, Gerbes, Harris Teeter, Pick 'n Save, Metro Market, and Mariano's.
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