Lion Brand 24/7 Cotton Yarn

Lion Brand 24/7 Cotton is a popular natural fiber yarn specifically known for its mercerized finish, which provides a high-sheen and durable texture suitable for various knitting and crochet projects.

Founded in 1878, Lion Brand is one of the oldest and most established yarn manufacturers in the United States. While the company is headquartered in New Jersey, they source materials and manufacturing from global partners to provide specific textures and fiber qualities. Specifically, the 24/7 Cotton line is primarily manufactured in Brazil, a region known for its high-quality cotton production. The brand remains a family-owned and operated entity, maintaining its heritage while serving a global audience of crafters.