La Tapatia Flour Tortilla Wraps

La Tapatia Tortilleria is a family-owned brand with deep roots in California's Central Valley. Founded in 1969 by the Helen Ledesma and Joe Ledesma family in Fresno, California, the brand has grown from a local tortilla shop into a major manufacturer of corn and flour products. The brand name 'La Tapatia' refers to a woman from Guadalajara, Mexico, reflecting the heritage of its founders.

The products are primarily manufactured at their production facility in Fresno, California, where the company maintains its headquarters. Despite its significant expansion over the decades, the company remains a family-owned and operated business, staying independent from the large global food conglomerates that dominate much of the snack and bread industry. They continue to produce a wide range of products including tortillas, chips, and salsa for both retail and food service sectors.