Cushelle Quilted Toilet Tissue

Cushelle is a premium brand of toilet paper widely recognized in the United Kingdom and Ireland, famously identified by its mascot, Kenny the Koala. The brand specializes in high-quality, soft tissue products, with the Quilted variety being a flagship offering designed for enhanced comfort.

While the brand has a distinct British identity, its roots lie in the rebranding of the 'Charmin' brand in Europe. In 2010, the brand was relaunched as Cushelle by SCA after they acquired the manufacturing rights from Procter & Gamble. Today, the brand is owned by Essity, a global hygiene and health company that was spun off from SCA in 2017.

Manufacturing for Cushelle occurs at several Essity production sites. Significant production for the UK market takes place in British facilities, such as the Prudhoe paper mill in Northumberland, but supply chains also utilize Essity's extensive network of factories across Europe to meet demand.