Ambrosia Devon Custard

Ambrosia Devon Custard is a staple of British dessert culture, known primarily for its smooth texture and rich dairy heritage. The brand was originally founded in 1917 by Albert Morris in Lifton, Devon. Morris established the factory to produce dried milk for infants, but the brand eventually became synonymous with its iconic canned and potted custards and rice puddings. The dairy used in production is famously sourced from the West Country, maintaining the brand's strong regional connection to Devon.

Throughout its history, the brand has undergone several changes in ownership. It was acquired by Beecham in 1970 and later became part of the Campbell Soup Company in 1990. Today, Ambrosia is owned by Premier Foods, one of the UK's largest food manufacturers. The production facility remains in Lifton, ensuring that the 'Devon' in the name continues to reflect the actual origin of the manufacturing process. The brand continues to lead the ambient custard market in the United Kingdom, leveraging its heritage and sustainable sourcing practices for its milk-based products.