Pauls Creamy Vanilla Custard

Pauls Vanilla Custard is a staple dairy dessert in Australian households, known for its rich and creamy texture. Originally established in Brisbane, Queensland, the Pauls brand has a heritage dating back over 80 years as part of the Pauls Ice Cream & Milk Ltd company. The product captured in the image is a popular custard variant manufactured locally in Australia using fresh Australian milk.

Today, the brand is owned by Lactalis Australia, a subsidiary of the French multinational dairy giant Lactalis (Groupe Lactalis). Lactalis acquired the brand through its purchase of Parmalat, which had previously merged with Pauls. As of 2024 and beyond, the brand continues to operate under the Lactalis umbrella, benefiting from global dairy expertise while maintaining its deep roots in the Australian dairy industry.