Primo Water

Primo Water is a leading brand in the sustainable water solutions industry, primarily known for its multi-gallon bottled water exchange and refill services, as well as its line of water dispensers. The brand originated in the United States, focusing on providing healthy hydration while reducing plastic waste through its 'Exchange' and 'Refill' business models.

Over the years, the brand has expanded significantly through mergers and acquisitions. Most notably, the merger between Primo Water Corporation and the European-based Cott Corporation transformed the company into a global powerhouse in the water sector. Today, Primo operates extensively across North America and Europe, sourcing and bottling water locally in many countries to minimize its carbon footprint and support regional distribution networks.

In a major corporate shift announced in 2024, Primo Water Corporation entered a definitive agreement to merge with BlueTriton Brands to create a premier North American pure-play water company. This move consolidates some of the most recognizable water brands under a single ownership structure, positioning the new entity to dominate the commercial and residential water delivery market well into 2026 and beyond.