Old Dutch Laundry Detergent

Brand History and Origin

Old Dutch is a household cleaning brand with a long history, particularly in the Canadian market. It was first established by the Chantecler company in the early 20th century. Over the decades, it has become a staple for budget-conscious consumers seeking effective laundry and domestic cleaning solutions. The brand's identity is deeply rooted in North American household traditions, initially focusing on scouring cleansers before expanding into liquid detergents and bleaches.

Manufacturing and Product Range

Old Dutch products are manufactured across several facilities in North America. While specific production sites can vary based on the specific product line (such as powder versus liquid detergent), most of the supply for the Canadian and American markets is produced within Canada and the United States to ensure efficient local distribution. The brand is known for its versatility, offering liquid detergents, fabric softeners, and liquid bleaches.

Ownership and Global Presence

The brand is currently owned and managed by Lavo Inc., a prominent Canadian manufacturer based in Montreal, Quebec. In 2021, Lavo was acquired by KIK Consumer Products (headquartered in the United States), which is a portfolio company of the private equity firm Centerbridge Partners. This ownership provides the brand with extensive distribution networks and R&D capabilities, ensuring Old Dutch remains a competitive force in the value segment of the home care industry through 2025 and 2026.