Fuze Tea Pfirsich Holunderblüte Ohne Zucker

Fuze Tea is a major international iced tea brand known for combining tea extracts with fruit juice and herbal infusions. This specific variant, Peach Elderflower (Pfirsich Holunderblüte), is part of their 'Ohne Zucker' (No Sugar) range, catering to health-conscious consumers in German-speaking markets.

Originally launched by The Coca-Cola Company in 2012, Fuze Tea was created to compete globally in the ready-to-drink tea segment. The brand saw significant expansion in Europe following the end of Coca-Cola's partnership with Nestlé regarding the Nestea brand. Today, Fuze Tea is a cornerstone of Coca-Cola’s 'total beverage' strategy, focusing on diversified product portfolios beyond traditional sodas.

Manufacturing for Fuze Tea is decentralized, with production occurring in various regional bottling plants to minimize logistical footprints. For the European market, production is typically handled by local subsidiaries or bottling partners such as Coca-Cola Europacific Partners (CCEP), utilizing regional tea extracts and ingredients.