Florida's Natural Ruby Red Grapefruit Juice

Florida's Natural is a iconic American juice brand with a history dating back to 1933. Originally founded as a cooperative of citrus growers in Lake Wales, Florida, the brand has maintained its identity as a farmer-owned enterprise for nearly a century. The Ruby Red Grapefruit juice, like most of its citrus products, is processed and packaged in the United States, utilizing fruit primarily from Florida groves to maintain its signature 'fresh from the grove' taste.

In recent years, the brand transitioned into a new era of ownership. In 2024, it was announced that PAI Partners, a private equity firm, acquired a majority stake in Florida's Natural. This acquisition placed the brand under the umbrella of a new joint venture alongside other major juice brands like Tropicana and Naked, which PAI Partners had previously purchased from PepsiCo. This move was designed to scale the brand's distribution and operational efficiency while leveraging the established heritage of the Florida citrus growers.