Strongbow Apple Ciders

Strongbow is one of the world's most recognizable cider brands, originally founded in Hereford, England. It was launched by H.P. Bulmer in 1960 and named after Richard de Clare, 2nd Earl of Pembroke, whose nickname was 'Strongbow.' The brand has grown from a regional British staple into a global leader in the cider category, known for its crisp and refreshing apple flavor profile.

Today, Strongbow is produced in multiple locations worldwide to serve different regional markets. While the United Kingdom remains a primary hub for its European production, the brand is also manufactured in countries such as Belgium, South Africa, and through various international subsidiaries. Ownership of the brand is split; outside of North America, it is a flagship brand of the Heineken N.V. portfolio. In the United States, the brand rights were acquired by the Heineken family of brands to strengthen their position in the craft and alternative beverage market.

As of 2024 and beyond, the ultimate owner of the brand in most global territories is Heineken N.V., headquartered in the Netherlands. Heineken manages the brand's extensive global distribution and marketing, ensuring its presence in bars, restaurants, and retail stores across the globe. The product's consistent quality and diverse range of flavors have allowed it to maintain a dominant market share in the competitive international cider industry.