fairlife Core Power Elite Vanilla High Protein Milk Shake

Core Power is a line of high-protein milk shakes produced by fairlife, LLC. Originally launched in 2012, the brand utilizes a unique ultra-filtration process to concentrate protein and calcium while removing lactose. The product line is positioned as a post-workout recovery beverage for athletes and fitness enthusiasts.

The venture began as a partnership between Select Milk Producers and The Coca-Cola Company. In 2020, The Coca-Cola Company acquired full ownership of fairlife, LLC, bringing the brand entirely under its corporate umbrella. The product is primarily manufactured in the United States, with major production facilities located in states like Michigan and Arizona to serve the North American market.