Adidas sports apparel and footwear

Adidas is a premier global sports brand with a heritage that dates back to the early 20th century in Germany. Founded by Adolf Dassler, the brand has grown from a small family operation into one of the most recognizable athletic icons in the world, renowned for its 'three stripes' logo and innovations in footwear technology.

Today, Adidas operates a global supply chain where the vast majority of its manufacturing is outsourced to independent partners. While a small percentage of production occurs in Germany, countries like Vietnam, Indonesia, and China account for the bulk of footwear and apparel production. The company prides itself on a mix of heritage European design and extensive Southeast Asian manufacturing capabilities.

Adidas AG remains a publicly traded independent entity headquartered in Herzogenaurach, Germany. It stands as the largest sportswear manufacturer in Europe and the second-largest in the world. The company maintains a lean ownership structure, holding major control over its brand portfolio, which includes specialized sports equipment and lifestyle divisions under the primary Adidas umbrella.