REACH Dentotape dental floss

REACH is a well-established brand in the oral care industry, famous for its early innovations in toothbrush design and dental floss products like Dentotape. Originally developed by the American healthcare giant Johnson & Johnson, the brand was created to provide professional-grade oral hygiene tools for consumer use. Dentotape is specifically known for its flat, wide ribbon-like structure which differs from traditional thin floss.

Over the years, the brand's ownership has shifted through strategic divestitures. While Johnson & Johnson remains a legacy name associated with the product, the global rights to REACH (outside of certain North American toothbrush rights) were acquired by Dr. Fresh, LLC in 2012. Dr. Fresh was later integrated into High Ridge Brands Co. This company currently oversees the manufacturing and distribution of REACH products globally, maintaining production facilities across multiple countries to serve international markets.