Cien Men Shaving Gel - Hydro

Cien is the private-label brand of Lidl, a major German international discount retailer chain that operates over 12,000 stores across Europe and the United States. This specific product, the Cien Men Shaving Gel Hydro, is part of Lidl's extensive personal care lineup designed to offer quality grooming solutions at competitive price points.

The product is primarily manufactured in Germany, aligning with Lidl's strong supply chain roots in its home country. As a private label, the brand was created by Lidl Stiftung & Co. KG themselves to provide consumers with an alternative to premium brand names.

Ownership today remains with the Schwarz Group, which is the world's fourth-largest retailer by revenue. The Schwarz Group acts as the parent organization for both Lidl and the hypermarket chain Kaufland. Headquartered in Neckarsulm, Baden-Württemberg, Germany, the company continues to manage the Cien brand globally through its extensive retail network.