Twix Ice Cream

Twix is a globally recognized chocolate bar brand that was originally launched in the United Kingdom in 1967. While the traditional biscuit bar is produced in various locations, the Twix Ice Cream bars sold in the European market are predominantly manufactured in France, specifically at Mars-owned facilities specialized in frozen desserts.

The brand is owned by Mars, Incorporated, an American multinational manufacturer of confectionery, pet food, and other food products. Mars has maintained ownership of the brand since its inception, successfully expanding the Twix flavor profile into several categories, including these popular ice cream bars. The brand continues to be a core part of the Mars Wrigley portfolio, managed from their headquarters in the United States.