Oatly! Mellan Oat Drink

Oatly is a pioneering Swedish brand that revolutionized the plant-based beverage industry. Founded in the 1990s based on research from Lund University, the company created a unique enzymatic process to turn fiber-rich oats into nutritional liquid food. The brand is well-known for its quirky, minimalist packaging and its direct 'it's Swedish!' messaging, which emphasizes its Nordic roots.

While the brand maintains its headquarters and primary production facilities in Sweden (specifically in Landskrona), its global success has led to the opening of manufacturing sites across Europe, Asia, and North America to meet local demand and reduce shipping emissions. In terms of ownership, Oatly Group AB is a public company, but it features significant investment from a variety of international holding companies, including a notable joint venture involving the Swedish industrial group and Chinese state-owned interests.