fritz-kola Classic Light soft drink

fritz-kola is a major German soft drink brand founded in 2003 by Mirco Wolf Wiegert and Lorenz Hampl in Hamburg. The brand was established with the goal of creating a cola with high caffeine content and less sweetness than global competitors. It is famously recognized for its black-and-white logo featuring the two founders' faces.

Manufacturing remains primarily in Germany, with production facilities distributed across several regions to maintain a low carbon footprint through shorter transport routes. The brand is highly regarded for its commitment to using glass returnable bottles and ethical sustainability practices. Today, it remains an independent company under fritz-kulturgüter GmbH, led by founder Mirco Wolf Wiegert.