Rituals The Ritual of Hammam Hand Wash

Modern home and body care brand Rituals was founded in 2000 by Raymond Cloosterman in Amsterdam, the Netherlands. The brand is inspired by Eastern traditions and designed to transform everyday routines into more meaningful moments.

While the brand is Dutch by origin and headquarters, its manufacturing is primarily focused within Europe to maintain quality standards and sustainability goals. Rituals remains a privately held company with a significant portion of its ownership still held by its founder and various investment groups like General Atlantic. The 'Ritual of Hammam' collection specifically draws inspiration from one of the oldest cleansing traditions in the world.