Lurpak Spreadable Slightly Salted

Lurpak is a world-renowned brand of Danish butter, recognized globally for its premium quality and distinct silver and blue packaging. The brand traces its origins back to 1901 when Danish dairy farmers created a registered trademark for high-quality butter to ensure international recognition under the 'Lurmark' name, featuring the ancient 'Lur' musical horns of the Viking age. It officially became the brand consumers know as Lurpak in 1957.

Today, the brand is owned by Arla Foods, a major dairy cooperative owned by thousands of dairy farmers across Europe. While Lurpak is sold in over 75 countries, including a strong presence in Australia through various retailers, its core production remains strictly centered in Denmark to maintain the authentic heritage and quality standards associated with the Lurmark designation. The Spreadable variant combines the classic Danish butter taste with rapeseed oil to ensure it remains pliable and easy to use directly from the refrigerator.