Joico K-PAK Color Therapy Conditioner

Joico is a premium hair care brand that has long been a staple in professional salons. It was originally founded in 1975 by Sara Jones and a group of hair care experts in Los Angeles, California. The brand gained international fame for its focus on hair reconstruction technology, specifically through its K-PAK line, which utilizes Keratin and peptides to repair damaged hair while protecting hair color.

Throughout its history, Joico has undergone several ownership changes. It was formerly a part of Shiseido's Professional division. However, in recent years, the brand has been integrated into the Henkel portfolio following an acquisition strategy to strengthen their professional beauty care sector. Most of the production remains centered in North America, particularly the United States, to maintain the quality standards the brand is known for globally.