This Isn't Chicken Plant-Based Pieces

This Isn't is a disruptive brand in the plant-based food industry, specifically known for creating hyper-realistic meat alternatives. The brand focuses on replicating the texture, flavor, and appearance of traditional meat products like bacon, chicken, and sausages using plant-based ingredients such as soy and pea protein.

Since its launch, the brand has gained significant traction in the UK and European markets, positioning itself as a leader for meat-reducers and vegans alike. Its products are widely available in major supermarkets and are frequently used by restaurant chains. The brand's manufacturing takes place primarily within the United Kingdom to maintain quality control and manage regional distribution efficiently.

Owned by the UK-based startup This (officially This Ltd), the company has remained independent despite significant venture capital investment from firms like Backed VC and ITV. It continues to operate from its headquarters in London, focusing on innovation in food technology to further close the gap between plant protein and animal meat.