Birds Eye Australian Peas, Corn & Capsicum

Birds Eye is one of the most iconic frozen food brands in the world, originally pioneered by Clarence Birdseye in the United States during the 1920s with the invention of quick-freezing technology. However, the brand's ownership is highly regionalised. In the Australian market, the Birds Eye brand is managed and owned by Simplot Australia.

This specific product clearly highlights its Australian origins with prominent labeling such as 'Australian' and '100% Aussie Grown'. It is produced using vegetables grown and harvested across various Australian regions and processed in local facilities to maintain freshness. While the Birds Eye name exists in the UK and USA under different owners (Nomad Foods and Conagra Brands respectively), in Oceania, it is an integral part of Simplot's portfolio, reflecting a commitment to local agricultural sourcing and manufacturing within Australia.