Strong Roots frozen vegetable products

Strong Roots is a prominent plant-based frozen food brand known for creating healthy, convenient vegetable-focused meals and sides. Founded in Dublin, Ireland, in 2015, the brand was built on the mission of simplifying plant-based eating through high-quality frozen alternatives like sweet potato fries and veggie burgers.

After rapid international expansion into markets like the UK and the United States, the brand underwent a significant ownership shift. In early 2024, the global consumer goods giant John McCain’s (McCain Foods) took full ownership of the company after a successful strategic partnership and previous investment. While the brand maintains its focused commitment to plant-based innovation, it now benefits from the massive global supply chain and manufacturing capabilities of the McCain group.

Strong Roots products are manufactured in several locations depending on the specific product line and target market, often utilizing facilities in Europe and North America to maintain distribution efficiency.