Choceur Chocolate Negro (55% Cacao)

Choceur is a private-label chocolate brand primarily associated with and sold by the German discount supermarket chain Aldi. Originally established in Germany to provide high-quality yet affordable confectionery, the brand has since become a staple in Aldi stores worldwide.

Manufacturing for Choceur products is typically handled by specialized chocolate producers such as August Storck KG or WIWI (Solent GmbH & Co. KG), which operate large-scale facilities in Germany and other European countries. Ownership of the brand lies with Aldi (split between Aldi Nord and Aldi Süd depending on the region), a globally recognized leader in the discount retail sector headquartered in Germany.