Jumbo Pandan Rijst

Jumbo Pandan Rijst is a private label product from Jumbo Supermarkets, a well-known retail chain in the Netherlands. Pandan rice, also commonly known as Jasmine rice, is a long-grain variety specifically noted for its nutty aroma and soft texture. While the brand is strictly Dutch, the rice itself is typically sourced from Southeast Asian countries like Thailand or Cambodia, which are the primary global producers of this specific grain variety.

Jumbo Supermarkten B.V. is a family-owned company that has grown into the second-largest supermarket chain in the Netherlands. It remains under the ownership of the van Eerd family through Jumbo Groep Holding B.V. As a private label item, the manufacturing is handled by various global suppliers under Jumbo's quality specifications, ensuring that the brand maintains its position as a high-value, quality alternative to national brands in the Dutch and Belgian markets.