Haribo Starmix confectionery

Haribo is a world-renowned German confectionery brand founded in 1920 by Johannes Riegel in Bonn. The name is an acronym for Hans Riegel Bonn. For over a century, the company has remained a family-owned business, famously known for creating the world's first gummy bears.

While headquartered in Germany, Haribo operates 16 production sites in 10 countries across Europe and North America to meet global demand. Products sold in the Nordic and European markets are typically manufactured in Germany, Denmark, or the United Kingdom. Control of the company remains with the Riegel family through Haribo Holding GmbH & Co. KG.