GUM Soft-Picks

GUM is a globally recognized leader in oral care, best known for its innovative interdental cleaning solutions like the Soft-Picks shown here. The brand has a rich history dating back to 1923, when it was founded in the United States by Dr. John O. Butler, a periodontist who focused on developing professional-grade toothbrushes. The brand name 'G.U.M' stands for 'Gentle Ultra Memory,' reflecting the patented materials used in its early bristles.

In 1988, the brand was acquired by Sunstar, a Japanese multinational corporation with a strong focus on health and oral care. Under Sunstar's ownership, GUM expanded into a global powerhouse, integrating advanced Japanese technology with professional dental insights. Today, while the brand maintains deep American and Japanese roots, manufacturing is distributed across multiple global facilities including locations in Germany, the United States, and Asia to serve various regional markets.

Sunstar, headquartered in Switzerland, remains the ultimate owner and continues to position GUM as a premium clinical brand recommended by dental professionals worldwide. Their products focus on the 'holistic health' connection between oral hygiene and overall systemic health.