Wrigley's Extra Eucalyptus sugar-free gum

Wrigley's Extra is a world-renowned brand of sugar-free chewing gum, first launched in 1984 as the William Wrigley Jr. Company's first sugar-free offering. The brand quickly became a market leader due to its focus on dental health and long-lasting flavor. Today, the product is manufactured in several strategic locations worldwide, including facilities in France (Plymouth for the UK/EU market), Australia, and the USA, depending on the specific regional distribution.

Originally founded in Chicago, USA, the Wrigley Company was a family-owned icon for over a century. In 2008, Mars, Incorporated acquired Wrigley for approximately $23 billion. Since then, it has been integrated into the Mars Wrigley segment of the company. Mars, Inc. remains one of the largest privately held global corporations, headquartered in McLean, Virginia. This ownership ensures that Extra gum benefits from a massive global supply chain and extensive research into confectionery innovation.