Fitbit was founded in 2007 by James Park and Eric Friedman in San Francisco, California. The brand pioneered the consumer wearable market with its wireless activity trackers, designed to help users reach their health and fitness goals. Over more than a decade, Fitbit expanded from basic clip-on step counters to advanced smartwatches capable of tracking heart rate, sleep quality, and blood oxygen levels.

In January 2021, Google completed its acquisition of Fitbit for approximately $2.1 billion. This move integrated Fitbit into Google’s hardware division, aligning it with the Pixel ecosystem. While the brand was originally independent, it now operates as a subsidiary of Alphabet Inc., leveraging Google’s AI and software capabilities for its health insights.

Manufacturing for Fitbit devices occurs primarily in Asia, with assembly lines located in countries such as China, Taiwan, and Vietnam. The brand remains a global leader in the health technology space, focused on blending hardware with data-driven wellness services.

Fitbit smartwatches and fitness trackers