Bowl & Basket Seltzer Original

Bowl & Basket is a flagship private-label brand launched by Wakefern Food Corp. to provide high-quality and affordable grocery essentials. This specific product is a calorie-free and sodium-free original seltzer water, designed to serve as a refreshing beverage or a versatile mixer.

The brand was introduced in late 2019 as part of a major rebranding effort by ShopRite's parent cooperative to modernize its store-brand offerings. Manufacturing for Bowl & Basket products is primarily handled within the United States through various regional suppliers and bottling partners that meet the strict quality standards of the Wakefern cooperative.

Ownership of the brand lies with Wakefern Food Corp., which is the largest retailer-owned cooperative in the United States. Headquartered in Keasbey, New Jersey, the cooperative supports hundreds of supermarkets across the Northeast, including the ShopRite and Price Rite banners.