Chicago Town pizza

Chicago Town is one of the most prominent frozen pizza brands in the United Kingdom and Ireland. Despite its name and branding, which heavily evoke the deep-dish heritage of Chicago, Illinois, the brand was actually established in the UK in 1991. It became famous for introducing the 'Takeaway' style frozen pizza, featuring a unique rising crust that mimics the texture of fresh delivery pizza.

The brand's identity is built on American-style flavors and generous toppings, particularly its signature Deep Dish and Tiger Crust ranges. While it draws cultural inspiration from the United States, its primary development and production have remained centered in Europe to serve the British and Irish markets. The brand has successfully positioned itself as a convenient, high-quality alternative to restaurant takeaways.

Today, Chicago Town is owned by the Oetker Group, a massive German multinational. Under the stewardship of Dr. Oetker, the brand has seen significant investment in manufacturing facilities, particularly at its primary production site in Leyland, Lancashire. The brand remains a market leader in the frozen pizza category, continuing to innovate with vegan, stuffed crust, and limited-edition flavor profiles.