Sour Patch Kids candy

Sour Patch Kids is a globally recognized brand of soft candy with a coating of sour sugar. Originally created by Frank Galatolie in the late 1970s and launched as 'Mars Men' in the early 1980s, the candy was rebranded as Sour Patch Kids in 1985 to capitalize on the Cabbage Patch Kids craze. The product is famous for its 'Sour then Sweet' taste profile.

While the brand originated in Canada under M&A Candy Company, it was later acquired by Cadbury and subsequently Mondelēz International. Manufacturing takes place in several locations worldwide to meet regional demand, including significant production facilities in Hamilton, Ontario, Canada, and various sites across the United States, Turkey, and the United Kingdom.

Today, the brand is a staple in the portfolio of Mondelēz International, one of the world's largest snack companies. Its global distribution network ensures that Sour Patch Kids remain a dominant player in the sour confectionery market, with constant product innovation including diverse fruit flavors and collaborations.