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Sports Direct Pure Petroleum Jelly is a budget-friendly skincare product specifically branded for and sold by Sports Direct, a major British sports retailer. The product is designed to moisturize and protect the skin, often used by athletes to prevent chafing or for general skincare.
As a retail house brand, manufacturing is typically outsourced to third-party cosmetic and personal care factories located in multiple countries, often within the UK, Europe, or Asia, depending on the production cycle. The brand itself is part of the extensive portfolio of the Frasers Group, which was founded by Mike Ashley. Frasers Group has evolved from a single sports shop in Maidenhead into a global retail powerhouse that owns numerous well-known high street brands.
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