Pure Vodka (Salling Group)

Pure Vodka is a private label alcoholic beverage primarily distributed by the Danish retail group, Salling Group. The product is positioned as a budget-friendly spirit option within their supermarkets and convenience stores. The label clearly indicates it is produced and bottled for Dagrofa or Salling Group distributors within Denmark.

The brand is a Danish creation designed specifically for the local retail market. While the raw grain neutral spirits may be sourced from various European distilleries depending on supply chain efficiency, the final product preparation, dilution, and bottling are carried out in Denmark to serve the Danish and Northern European consumer base. The brand is currently managed and owned by Salling Group A/S, the largest retailer in Denmark.