Ali Original Kaffe

Ali Kaffe is one of Norway's most recognized coffee brands, specifically known for its filter-ground Ali Original. Launched in 1964, the brand has built a strong reputation based on the quality of its 100% Arabica beans, sourced from Brazil, Colombia, and Guatemala. The brand is famous for its long-standing marketing slogan that positions the coffee as the perfect companion for good times and social gatherings.

Today, Ali Kaffe is owned and manufactured by Joh. Johannson Kaffe AS, a major player in the Norwegian coffee market with roots dating back to 1866. The production takes place at their state-of-the-art roasting facility in Vestby, Norway, which is recognized as one of the world's most environmentally friendly coffee roasteries. This facility is built almost entirely of wood and utilizes carbon-neutral energy sources, aligning with the brand's commitment to sustainability and Rainforest Alliance certification.